here JRC&A: strategic branding and new product development

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Summary

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Communicating with us:
  • via e-mail
  • via snail-mail
    • Join one of our lists:
  • Monographs
    • Register to receive our monographs about branding and marketing issues long before they appear in the press.
  • BrandL discussion
    • Do you want to participate in a discussion of branded marketing issues or just ask a question? BrandL members may have an answer for you.
    Articles and presentations
  • Branding related
  • New Product related
  • On other topics
    • Speaking Engagements: Most recent engagements: Branding Class at University of Chicago (March 2006.) & Hair Care product marketer in Dallas (April 2006) All current engagements are private.
    Need a speaker? Talk to us.
    Miscellaneous:
  • Favorite Links
  • Our selection of search engines
  • Contact us

    • This site has received the "Really Useful Site" award from FITA, the Federation for International Trade Associations.
    Read the article that FITA likes so much.
    JRC&A Logo

    Management Consultants

    JRC&A is now associated with JP Group. While we continue to maintain this site and update it occasionally, you should visit the JP Group site for the most up-to-date and complete information.


    What we do...  

    Strategic Branding

    An explanation of the Delphi ProcessTM for developing sound branding strategies and for applying them locally or globally

    New Product
    Development and Product Positioning

    How JRC&A develops new products that consumers want to buy and positions products to give them a clear reason-for-being and a competitive edge.

    Who we are...

    JRC&A is a management consulting company created in 1985 by Jacques Chevron

    Who are our
    Associates
    Who is
    Jacques Chevron
    What is our
    Client Experience

    Note: In September 2002, we started a new company, the JP Group, with Phil Glowatz & Associates. You should visit the JP Group website, if you haven't done so already. As JP Group activities increase we'll give priority to updating the JP Group website and maintain this site less frequently.

    A word about our international capabilities

    The "Cultural Differences" presentation (Back by popular demand) 
    Includes an expanded bibliography on the subject

    Read some of the many articles we have published

    See the links to Internet resources we have collected on marketing and other topics

    Can't find what you are looking for? Click here to search our entire site!

    Site last updated on Monday, June 15, 2009 Version 9.7

    What isNewin this update?