Selected articles about new products or services...
by Jacques Chevron, Margaret Primeau, Ph.D. and Phil Glowatz
-
Telecommuting: The New Product Opportunity(Jacques Chevron, Margaret Primeau, Ph.D. co-author; Journal of Consumer Marketing, 1995)
An exploration of new product opportunities created by the changing lifestyle of telecommuters -
How the Internet could change the Pet business
(Jacques Chevron; Pet Age, 1995)
...I enjoyed writing the article. But it looks as if its predictions are slow to materialize. -
Food Vending: a vision of the future (Jacques Chevron; Vending Times, 1993)
A look at the future technology in food vending. - New Product Evaluation: Three avoidable focus group mistakes (Phil Glowatz; January 2001)
-
New Product Success from the Other Side of the Road (Phil Glowatz & Jacques Chevron; BrandWeek, April 2002)
How the injection of a little creativity into your new product development process can improve your chances of success.
Some of the articles have been translated into French, Russian, Portuguese and possibly other languages. We post them as we become aware of them. Click here.
If you want to translate or reproduce articles, you must first obtain our permission. We are very liberal when granting these permissions.
"I am not particularly lawyer-happy, but I protect and defend my property." Jacques Chevron
Questions or comments?
- Send us email to
or write
to:
JP Group
2016 West 55th Place
La Grange, IL 60525-3370
Phone: (708) 784-0730
Fax: (708) 784-0559
