Interested in learning more about cultural differences?

Here are two books I strongly recommend you read:

Cultural Misunderstandings by Raymonde Carroll - University of Chicago Press, ISBN 0-226-09498-7
(This book was originally published in French under the title "Evidences Invisibles," Editions du Seuil, 1987)

In addition you may also want to read the following books/Authors:

• Anything and everything written by Edward T. Hall is required reading
• Riding The Waves of Culture: Understanding Cultural Diversity in Business by Fons Trompenaars
• Cultures and Organizations by Geert Hofstede
• The Seven Cultures of Capitalism by Charles Hampden-Turner et al
• Do's and Taboos Around the World by Roger Axtell
• Managing Cultural Differences by Philip R. Harris and Robert T. Moran
• Training for the Cross Cultural Mind by Pierre Casse
• Training for the Multicultural Manager by Pierre Casse
• Managing Intercultural Negotiations: Guidelines for trainers and negociators by Pierre Casse and Surinder Deol
• The Cultural Dialogue by Michael Prosser

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Articles and Presentations BRANDING ARTICLES ---------------- List of branding articles with short summaries Give your Brand in Marriage (1985 version) Global Branding: Married to the world The Delphi Process: a strategic branding methodology Branding, Marketing and Sausage Making Branding and Promotion: an Uneasy Cohabitation Big Brand Sound Marketing v. Branding Brick & Mortar: Energy Slowed Down? How Much for that Brand in the Window? Give your Brand in Marriage - Revisited Brand Flexibility Is the Internet really killing Brands? Duh Com Olds brand just fades away The Monroe Doctrine of Branding Brand, Brand on the Wall... Big Lies, Little Lies and Brands The Quest for the Right Brand Strategy: The Unholy Grail Capuchin Branding: What monkeys can tell us about branding Tacit Branding Messages NEW PRODUCT DEVELOPMENT ARTICLES -------------------------------- List of new product development articles with short summaries Telecommuting: The New Product Opportunity How the Internet could change the Pet business Food Vending: a vision of the future Three avoidable focus group mistakes New Product Success from the Other Side of the Road MISCELLANEOUS ------------- Miscellaneous articles/presentations with short summaries Fuzzy Logic Marketing Export Etiquette Presentation on Cultural Differences

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