Client Experience

• Colgate Palmolive (Jacques' very first client and very first new product introduction: Gamma Laundry Detergent, launched in 1973 in France - still going strong. Experience includes: Cold Power HDD; Ajax Window Cleaner, Peak Toothpaste; Mercene Denture Cleanser and many more.)
(Europe & USA)
• DIM/Rosy (Once the largest manufacturer of panty hoses in Europe; Now a subsidiary of Sara Lee/Hanes)
(USA)
• Dressel's Bakery (Subsidiary of Jacquet S.A. second largest bakery in Europe. Dressel's has been sold since and has disappeared from the grocery shelves. New product development)
(USA)
• Eggo Waffles (During Jacques' tenure, Eggo became the US's favorite waffle; the leader had been Quaker's Aunt Jemima Waffles: It was a time when Aunt Jemima was changing its advertising campaign frequently, each time introducing new ad copy and/or addressing a new target audience. Eggo Waffles only advertised to kids, and consistently used the same line "Leggo my Eggo." Taken individually, each of the Aunt Jemima campaigns might have had strength. But the weakness inherent to Quaker's erratic marketing approach and the consistent use of the same copy line for Eggo's greatly favored Eggo. This experience was very instrumental to the development of Jacques' Brand Character theory.)
(USA)
• Heublein (New Product development; Parent Company, Diageo is a current client)
(USA)
• Keebler (New Product development: Chips Deluxe, Weatbury Crackers, many others; Advertising)
(USA)
• Kellogg (New Product development: Cracklin'Bran; Graham Cracos, Electric French Fry, Danish Rings & others; Advertising)
(USA)
• Luster Products Inc. (African-American haircare products; Confidential assignments)
(Africa, Caribbean, Europe)
• McDonald's (Relaunch of McDonald's in France: 4 restaurants on 1/1/83, when Jacques arrived; over 300 today. Jacques underwent McDonald's Hamburger Marketing University where he earned the Tony Klaus Award for highest academic assignment)
(Europe)
• Moulinex/KRUPPS (Largest manufacturer of small appliances in France; Largest manufacturer of microwave ovens in Europe; Additional information & Vending Times Article)
(USA)
• Mrs. Smith's Pie Co. (New product test market and introduction: Mrs. Smith Crepes)
(USA)
• The NutraSweet Company (Worldwide marketing and many new product introductions across approximately 40 countries)
(Worldwide)
• Pegaso (Empresa Nacional de Camiones Pegaso: Spain's national manufacturer of trucks and busses; New product introduction)
(Europe)
• Philip Morris (Advertising)
(Europe)
• The Pillsbury Company (Häagen-Dazs and Green Giant branding strategies)
(Worldwide)
• Quaker Oats (New Products; Branding strategy)
(Europe)
• Rambol (Cheese Company; a subsidiary of Bongrain Gérard, largest European cheese marketer; New product introduction)
(Europe)
• S. C. Johnson (OTC Drug Division; New product exploration)
(USA)
• Seven Up (Relaunch on the French market; Advertising)
(Europe)

Site Summary: (What we do: [Strategic Branding] [New Product Development and Positioning] [International Capabilities]) (Who we are: [Associates] [Jacques Chevron] [Client Experience]) (Articles and presentations: [Branding related] [New Product related] [On other topics] [Articles in Foreign Languages]) (Miscellaneous: [Favorite Links] [Contact us])