Miscellaneous Marketing Links

It is difficult to make a selection of marketing resources from all the excellent material that's available on the Internet. Here is our feeble attempt.
 
Lanchester Press Home Page
The theories of G.W. Lanchester are well known by military strategists. Did you know that they also be used in marketing warfare?
Kotler's Marketing Pearls
Professor Kotler, of 4 P's fame has a site with interesting white papers about different aspects of marketing.
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