New Product Development

Here are a few links which we hope you'll find of interest:

The QFD (Quality Function Deployment) site hosted by Glen Mazur, the person who translated the original books and QFD manuals from their Japanese authors.

Phil Glowatz's site.

A French writer, whose name escapes me right now, said that common sense is "the world's least well shared quality." One of the likely reasons is that Phil Glowatz took much more than his fair share... JRC&A is proud to have him both as a competitor and an occasional associate.

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Links site summary: [Links Summary Page] [Strategic Branding] [New Product Development] [International Marketing] [Utilities & Software Sources] [Miscellaneous] [Search Tools]

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Jump directly to an article or presentation:

Articles and Presentations BRANDING ARTICLES ---------------- List of branding articles with short summaries Give your Brand in Marriage (1985 version) Global Branding: Married to the world The Delphi Process: a strategic branding methodology Branding, Marketing and Sausage Making Branding and Promotion: an Uneasy Cohabitation Big Brand Sound Marketing v. Branding Brick & Mortar: Energy Slowed Down? How Much for that Brand in the Window? Give your Brand in Marriage - Revisited Brand Flexibility Is the Internet really killing Brands? Duh Com Olds brand just fades away The Monroe Doctrine of Branding Brand, Brand on the Wall... Big Lies, Little Lies and Brands The Quest for the Right Brand Strategy: The Unholy Grail Capuchin Branding: What monkeys can tell us about branding Tacit Branding Messages NEW PRODUCT DEVELOPMENT ARTICLES -------------------------------- List of new product development articles with short summaries Telecommuting: The New Product Opportunity How the Internet could change the Pet business Food Vending: a vision of the future Three avoidable focus group mistakes New Product Success from the Other Side of the Road MISCELLANEOUS ------------- Miscellaneous articles/presentations with short summaries Fuzzy Logic Marketing Export Etiquette Presentation on Cultural Differences

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Site Summary: (What we do: [Strategic Branding] [New Product Development and Positioning] [International Capabilities]) (Who we are: [Associates] [Jacques Chevron] [Client Experience]) (Articles and presentations: [Branding related] [New Product related] [On other topics] [Articles in Foreign Languages]) (Miscellaneous: [Favorite Links] [Contact us])

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