We maintain two communications lists dedicated to our professional activities: a mailing list and a discussion list:

1. The JP Group Mailing List

(Please note that the JP Group Mailing list has replaced the JRC&A mailing list.) The mailing list is a short list of individuals whom we mail articles and updates about our activities. Click here to read one of our articles. Our mailings are now sent via e-mail.

The list operates on two key principles and commitments:  

We'll write only if we have something to say. This means that our publications are infrequent (2 to 5 times per year) and irregularly spaced.

We only send mail to those individuals who express an interest in receiving it. If we do not hear from you from time to time, we may contact you to confirm your interest and get your feedback. If we cannot confirm your interest, we may delete your name from our list.

2. BrandL: an e-mail list dedicated to the discussion of branded marketing issues.

This is an experiment. The list is meant as a professional forum to exchange ideas, points of view, techniques, case studies about branding and the marketing of brands. As of this writing, BrandL is silent. There are many subscribers but most have never posted anything. Incidentally this same problem has plagued most of the discussion lists on the intenet. I used to receive several hundred messages each day from one particularly active list, Market-L. Today the messsages are down to a mere trickle. Heavy handed list moderation is not the culprit (though it doesn't help.)

We'll continue the experiment for now.