The 150 to over 250 new product ideas are then subjected to a series
of filters the most important of which is a consumer filter: There
would be no sense in going ahead with developing a product if the consumer
did not recognize its conceptual value and its potential to solve the problem(s)
it is meant to address...
The 5 to 15 ideas that remain are then taken to step 4.
5 to 15 new product ideas.
Note: Many of the ideas above are not my own. I particularly
want to recognize Tom Kuczmarski's contribution. When Tom and his company
finally have a home page, I'll link it to this one. In the mean time, I'll
direct you to his seminal book "Managing New Products - The Power
of Innovation" Prentice Hall, ISBN 0-13-544669-4 (Jacques Chevron)
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